🇺🇸 Made-in-USA Claim Check

Is New Balance Made in the USA?

Only its MADE in USA line, which New Balance describes as having a domestic value of 70% or more.

The short answer

Only the line labeled MADE in USA, and with a qualifier. New Balance's own newsroom says its MADE U.S. footwear “contains a domestic value of 70% or more.”

A 70% domestic-value claim is a different measure from the FTC's “all or virtually all” standard for an unqualified “Made in USA” label, so we describe it exactly as New Balance does and never call these shoes “fully American-made.”

The brand's own words

What New Balance says

🇺🇸 In their words
“New Balance MADE U.S. footwear contains a domestic value of 70% or more.”

New Balance newsroom, “New Balance Launches the Made in USA 990v6 with ‘Runners Aren't Normal’ Campaign”. Read the source → Retrieved 2026-09-26. This quote is from New Balance's own official press channel, not its retail site (which blocked our automated check).

Scope

What that covers, and what it doesn't

Before you buy

How to check the exact item

Look for the country-of-origin line on the product page and the label on the item itself. The FTC's standard for an unqualified “Made in USA” claim is “all or virtually all” of the product made here; phrases like “assembled in USA” or “with U.S. and global components” mean something narrower. If the listing doesn't say, ask the brand. Read the FTC's standard →

We attribute every claim to the brand's own words, with the source and the date we read it. We don't certify products ourselves.


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Last reviewed 2026-11-03. Quotes were read from the sources linked above on the dates shown; brands can change their wording. If you spot a change, tell us.

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